This course will introduce you to the fast-growing field of sports management. You will explore topics such as sports marketing, branding, ticket sales, public relations, broadcasting, and breaking into the business of sports management. This course will also discuss the role of sports in society and the importance of an ethical approach to sports management.


  • Introduction to Sports Management
  • Sports Marketing and Sales
  • Media and Public Relations
  • Ethics in Sports Management
  • Careers in the Sports Industry


Connections Learning courses start every week on a Tuesday. The start and end dates for each semester are listed below:

Fall Semester Start Date 8/1/2018

Last Enrollment date for Fall 12/7/2018

Fall Semester End Date 1/7/2019


Spring Semester Start Date 1/8/2019

Last Enrollment date for Spring 4/9/2019

Spring Semester End Date 6/14/2019

Once enrolled we will be in touch to confirm your preferred start date and advise of the next steps

Each course will run for a duration of 16 weeks*




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