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Principles of Marketing


In this course, the student will explore factors influencing how marketing decisions are made, including the impact of marketing decisions on an organization and its customers. Throughout the course, the student will gain a working knowledge of practical marketing and business vocabulary. The student will also evaluate how the actions of competitors influence marketing decisions in the global marketplace.


Connections Learning courses start every week on a Tuesday. The start and end dates for each semester are listed below:

Fall Semester Start Date 8/1/2018

Last Enrollment date for Fall 12/7/2018

Fall Semester End Date 1/7/2019


Spring Semester Start Date 1/8/2019

Last Enrollment date for Spring 4/9/2019

Spring Semester End Date 6/14/2019

Once enrolled we will be in touch to confirm your preferred start date and advise of the next steps

Each course will run for a duration of 16 weeks*




iText Marketing: An Introduction, 11th Edition


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