Have a Facebook account? What about Twitter? Whether you’ve already dipped your toes in the waters of social media or are still standing on the shore wondering what to make of it all, learning how to interact on social media platforms is crucial to surviving and thriving in this age of digital communication. In Introduction to Social Media, you’ll learn the ins and outs of such social media platforms as Facebook, Twitter, Pinterest, Google+, and more and how to use them for your benefit—personally, academically, and, eventually, professionally. If you thought social media platforms were just a place to keep track of friends and share personal photos, this course will show you how to use these resources in much more powerful ways.
Unit 1: Social Media Past and Present
Unit 2: Facebook and Twitter
Unit 3: Snapchat, Instagram, and Pinterest
Unit 4: LinkedIn, Blogs, and Video Social Media
Unit 5: The ‘Social’ of Social Media
Unit 6: Social Media and Marketing Part I
Unit 7: Social Media and Marketing Part II
Unit 8: Social Media and Academics
Unit 9: Social Media and the Work Force Part I
Unit 10: Social Media and the Work Force Part I
Each course will run for a duration of 16 weeks
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